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Sunday, 2 September 2012

SEO at a glance: The 10 fundamentals of search engine optimization

We have finally reached that point where a recapitulation worth a thousand words (well, about the same). So if you wanted to bring him that summary to get an idea of ​​the basics, you have found it. Let's do this.1. The accommodationChoose a good web hosting (also called hosting) since Nor will bring visitors to your website if it is down or not responding. The IP address should always be fixed, but nothing happens if shared (if the company that provides it has a good policy against spam and other bad practices).While it is true that it is always better to have an IP address located physically in the country or region for which you want to position (Spanish IP if only seeks clients in Spain, for example), due to the geographical orientation offered by search engines at the time introduce them to the website, this is no longer so important. At the end of the day, we live in a globalized world and one can rent website on a server located almost anywhere on the planet.2. IndexingIf robots of search engines frequently visit your site and index the latest version, it is best to first make sure you can access your content when they arrive at your website: correct code, loading speed, menus accessible ... Anyway, make sure you are not putting the trip to his best friends as far as SEO is concerned and all will be well.If you also frequently updated website and offers a sitemap robots also updated, they will thank you.3. ImagesWe've talked in the past about how to get all the juice to the images on our website for the show in Google image search, so just remember that it is important to use the alternative text and name files explicitly, and place them in context (ie, surround them with related text).4. MetadataMake sure the title of each page is consistent with its content. This is the most important metadata, so that's where you want to spend more time. The key words are of little importance, but the title is crucial. When finished with the title, pay some attention to the description.5. ContentContent is king, remember? Quantity and quality, structure and readability are the factors that you should pay attention. Insert here and there your keywords (no more than two or three per page) but mostly write naturally. Optimize the titles, captions and headings, and link to related information, both on its website and beyond.Once you have finished adding all possible content to your website, you can always add a little more. And how? For maintaining a blog that will grow naturally this content. The best direction for your blog is / blog because this blog content count as your web content, within its domain. Take the opportunity to interact with your target audience and improve their products and services with feedback from its visitors.6. The technical stuffThe URL (Uniform Resource Locator) of each of your pages is the address in the address bar of your browser. This should contain the most important keyword on the page. If your site is static, it is easy to name each file, but is dynamic (which today is most likely) and use queries to databases, variables in management, etc.., Probably you need to contact a technician to the URL is rewritten correctly.Use the robots.txt file to block parts of your website that does not want to be indexed, and updated XML sitemap to indicate which pages are not to be left without indexing.7. MaintenanceCheck from time to time that no broken links or pages not found. If you need to delete a page, think about what could replace it and do a permanent redirect (301) from the old address to the new one. Add new content on a regular or update the existing one if there are changes in your company, your products or your industry.8. PositioningDo not become obsessed with the positioning or the PageRank ™. If your site is well designed and well maintained, naturally positioned. If despite all your efforts do not get a good position for your keywords, you may have a lot of competition and they have to find a niche less exploited. Think about what keywords your audience uses alternative and add new content for those keywords.9. LinksPost useful information and greedy to other websites, so they want to link to your pages. News in your products, curious information on these and your business, alternative uses or how to extract all the performance, FAQs, manuals ... depend on the nature of your business, your industry, your products or services and its website, but is original and think about what you would like to find if it were part of your target audience.Cultivate relationships with bloggers and publishers of other websites related to your industry and offer product testing, free samples, etc.. outlining for you and link to their pages.10. Be KindWe will not tire over and repeat it again: Be good. Do not try to trick the search engines, because it always has consequences, and not exactly the best. Make a website for your human visitors and not something intended for robots. Check that you are not using techniques unacceptable, especially when the website was previously held by another person or if you have not updated.And remember that the best tool is already in his hands: common sense.