If
at any time we have left our website in the hands of search engine
optimization services that moved in gray areas, or a malicious
competitor has been devoted to link our website from unsavory
neighborhoods, surely find in our web analytics tool ( or
doing a simple search for links to our website) we have visitors from
strange places (link farms, porn sites or online casinos, etc..).
What influence face these links to good search engine positioning and how can we get rid of its effect?1. Links are another factor facing the positioning
While
it is true that the quantity and especially the quality of the links to
our pages influence their positioning in search, according to Google is
just one of the factors that the algorithm takes into account.2. Direct contact sometimes helps
If
in spite of all we want to do something about these links, we can
always try to talk with the owners of those sites to ask them to leave.
But
as too careful, our advice is to use this email to 'throwaway', ie
while the right is used for it's own domain address of the web (and not a
free service), should create an ad hoc that we can then terminate. So we protect ourselves against future spam.3. The battles are not worth missing
If, despite our efforts and good education the owner of the site does not make us another case, nothing happens. There are other links on which we do have control, and those we must direct our work.4. Nor should we give more importance to what has not
Given
the poor quality links are usually poor quality websites, your rankings
on Google will also be low and therefore the strength of their bonds
will also be weak. Most of the time, the damage we can do will be minimal.5. Internet is for runners
At
the end of the day, dubious websites are subject to the same rules as
everyone else and sooner or later end up ignored by Google.6. Sometimes sneaks away with it
If
nevertheless believe that, for our good and that of others affected, we
must inform Google about the dubious activities of certain web, we can
do using his report on Form fraudulent activity. But beware: you have to try all allegations.7. Let us optimization
Considering
everything itself can influence the web itself, from a rich and quality
content to a correct code, is more important to first pay attention to
internal SEO and then worry about the websites that we link.8. Everyone is innocent ...
More important than the bad links to our website, is the behavior that we have in this. If
our website has no hidden text, hidden links, links to suspicious
websites or other evidence of unethical practices, we have no reason to
worry.9. ... Until proven otherwise
But
though our intentions are good, some behaviors that can appear
unnatural arousing the suspicions of the search engines: a sudden
increase in inbound links in a short time, numerous links from sites
with no apparent thematic relationship or paid links, but are the result
of good faith and legitimate marketing efforts, search engines can make against us.
It
should also take this into account when we hire the services of an SEO
specialist, because what he does in our name will always be our
responsibility.10. We should beware of Factor Spam
The Factor Spam is a kind of 'negative score' that search engines apply to websites malpractice. Some, like Bing, recognize use, others do not concern him so clearly but clearly they have it. In any case, good practices and clean hands will keep us safe and will make our best ally seekers.
Subscribe to:
Post Comments (Atom)